Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating.
The first indication should be backlinks
Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search.
Do an audit of your existing site
Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. SEO in Goole is here. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes.
Write Benefit-Focused Content
According to Gaz Hall, a UK SEO Consultant : "Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand." You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Choose your keywords carefully, and keep user intent as your primary goal.
Use quality hosting and CDN
As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content?
The Role of Social Media
In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. It’s a new era for SEO, an era where you can no longer keyword-stuff your way
to search ranking success. Nowadays, if Google finds out that you are blatantly
overusing (or hiding) keywords on your site, your credibility (and rankings) could
take a serious hit. However, this doesn’t mean that keywords are totally irrelevant.
In fact, if you’re doing what Google wants you to do (creating high-quality content),
keywords will work there way naturally into your website’s pages. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability.