We're searching in different ways today

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs.

Site Architecture for Newbies

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?"

Create relevant profiles on authorative sites

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. You should see improvements in website traffic, a key indicator of progress for your keywords. One way to approach SEO is to write catchy headlines. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better.

What is the long tail of search?

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you." Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month.

Websites which are not yet indexed by Google

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit.

You have the opportunity to appear in the Google Search news carousel

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines.