Promote transparency and foster trustworthiness on your site

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings.

SEO local search best practice

It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff.

Find Who Your SEO Competitors Are

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. One way to approach SEO is to write catchy headlines. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. The best links to your website are the ones coming from real websites, with good content and lots of social media shares.

Don't do it one-off

According to SEO Consultant, Gaz Hall: "A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement." Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. The main text content on the page must be unique to avoid Google’s page quality algorithms. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries

Bait influencers to share your stuff

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner.

If you dismiss nofollow links, you're missing out on a lot of visitors

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites.