People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words.
Look at the extent of traffic loss
The entire mentality of a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
There are heaps of things that you can do to get better rankings on Google
Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. How to fix Google penalties. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.
Optimizing your website for both Google and web users
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization." The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Search engines are invested in providing users a great mobile experience. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
Become a source of qoutes to boost SEO
In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Quality and visibility. This is truly the great secret to SEO and content.
Create your site navigation in HTML or CSS
If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. How do you find people who value SEO enough to pay your prices? Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises.